Do you need some dental marketing ideas to get new patients? If your dental office is new, or you have already had your office and regular patients for many years, you must have already found yourself in a situation where you need additional ideas because sometimes there is a lull at certain times of the year.
Whatever is currently happening in your career, in this text we bring you several interesting ideas that will help you. Set realistic goals for the development of your dental office in 2023 and consider which of the above would be best for your practice.
What is it that you want to achieve in 2023?
Set yourself goals
Before you start making plans for the new business year, you should set certain goals that you want to achieve and that you want to reach. Are you interested in families, singles or business relationships, do you want to increase the number of people? Are you looking for regular patients or do you want to attract new patients again and again with your interesting ideas and offers?
Is there a particular service you excel at and want to be known for? The answers to these questions will guide you through the entire planning process.
Cultivate patient reviews
If you see satisfaction on the faces of your clients, ask them for reviews in order to attract more new patients. And how it would further interest the new audience. Through this example, show patients how positive your services are.
Marketing on social networks is all about getting to know your potential patients, so show them that you are social, that you are always ready to communicate and that you are happy to answer all their questions and concerns.
Check for things that are authentic to your practice and your users, and do your best to offer as many interesting things as possible that will provoke thought, questions, and conversations.
Develop how-to videos
Video is one of the most powerful dental marketing strategies so take the time to make short videos on dental topics such as how to properly brush and floss. This is a great way to show how much you care about your clients and their health. And with this you will ideally show your effort and work.
Update your website
While dental marketing ideas no longer start with a website, it’s still crucial that they be an up-to-date part of a dental practice’s overall marketing plan. You need a fast and reliable web host for a secure and always-up website. The design for easier functioning is also very important.
Claim and optimize your business profile on Google
Your dental practice is a local business and when someone searches for a local dentist on Google, the first results that appear are the company’s 3-pack Google profile results. In order for your dental practice to appear in this key position on the search results page, you need a verified and optimized business profile on Google.
Take control of your profile, provide clients with accurate and reliable information, and add other relevant information to help you stand out.
Try email marketing
Email marketing is another strategy that has proven to be very successful. This method can help your practice stay in the minds of existing patients—reminding them of upcoming appointments, sending helpful information, and educating clients. It can help you reach new patients by advertising existing special offers, etc.
If you need help with dental marketing, contact us.
Guide To Creating An Effective Dental Marketing Plan check HERE.