It’s time to jump on the social medial bandwagon. Countless dental practices have realized the positive effects that social media can have on their practice. It is time to leverage the immense power of social media to your marketing advantage.
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, creates brand awareness, and can include paid social media advertising.
Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably get lost.
Here are some questions to ask when defining your social media marketing goals:
Social media marketing can help with a number of goals, such as:
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!
✓ Get new patiens
✓ Increased visibility to a large number of potential patients
✓ Personalized connectivity with existing patients
✓ Improved relationships with existing patients
✓ Patient testimonials
✓ Practice image enhancement and branding
✓ Dental practice self-promotion
✓ High-targeted marketing
✓ Spread the word about dental promotions
✓ Gain professional clout
✓ SEO benefits
✓ Enhance online reputation
✓ Partner with other professionals to increased dental awareness
✓Promote oral health through strategic partnerships
Jump into social media for dentist the easy way. Let us do the heavy lifting for you. The fact is that as a dentist the most profitable thing that you and your staff can do is focus your time on dentistry and patient care. Let us create your social media accounts, create custom content, post and manage your social media.