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Many dentists are busy, but never realize the full potential of their dental practice. Instead they react by trying to get more patients in the door, by increasing marketing efforts with little thought and poor Return On Investment (ROI). Unfortunately, this just means more work for everybody on the team and more stress for the dentist and administrator with very little additional revenue to show for it. It can be daunting, like trying to catch more fish with a net that has holes in it. The first step should be to focus on maximizing your case acceptance rate, thereby maximizing the amount of dentistry that you are diagnosing with the patients that are already coming into your dental practice. This is like plugging the holes in the net in order to catch more fish!