Do you have a dental office and are interested in digital marketing strategies to improve your business?
While there are many informative ebooks, blog posts, and guides that provide a variety of information, we’ve decided to roll up our sleeves and share with you some of the marketing strategies for dentists that have proven successful. These are digital marketing strategies that you can use to improve your business now.
Here are the top marketing strategies for dentists.
IMPROVE SEO TO MAKE IT EASIER FOR POTENTIAL CLIENTS
Most people who search for a dental office will start with a Google search.
The higher you rank on this search engine, the better the chances that a potential client will find you and contact you.
If you rank as high as possible on search engines through a well-planned SEO strategy, you can also count on organic traffic that will lead people to your site.
SEARCH MARKETING (GoogleAds)
Successful SEO implementation can take 6-12 months, but there are shortcuts.
One way you can increase traffic to your site quicker is through Google ads.
Google ads let you discover what your potential customers are currently looking for the most, and you can create a targeted ad based on that.
For example, if people in your city type the term “dentist” into search engines, your ads may appear only to them. Such ads may be targeted to specific cities, zip codes, or areas where your dental practice is located.
We will now be 100% honest with you.
Google advertising is one of the most popular dental marketing strategies. However, as we mentioned, the competition is very high in Google ads for dentists. As competition increases, so do advertising costs.
Still, don’t let that discourage you. This is just proof that Google ads are extremely effective for this type of business.
PUT YOUR DENTAL OFFICE ON THE INTERNET MAP
The way clients search for their local dentists has changed significantly.
Personal recommendation is still the most important, but by no means should you forget another equally important referral sources, especially visibility on the internet.
Your potential customers literally live online. So don’t forget to register your dental practice on the online ticket.
There are more than a dozen free tools and search engine aggregates that you can take advantage of. Some of them include Google My Business, Bing, Yellow Pages and so on. Open accounts on them and update profiles with the correct information.
SHOW AS MANY REVIEWS AS POSSIBLE
Reviews are another great way to attract new patients.
Potential new patients are very skeptical about your services. And they study your reviews to help them make a decision.
Therefore, try to make a good first impression that will influence their decision to book an appointment.
Here’s one idea you can take use — organize a contest for the best smile.
Choose pictures of a few lucky winners and reward them with one of your services or a great prize. In order to participate in the competition, patients should leave a review of your dental practice.
Such tactics can “shake” your pages on social networks. This is the topic we will cover in the next point.
MANAGE ORGANIC TRAFFIC ON SOCIAL NETWORKS
Not only do patients view your reviews, but they also view your social media pages.
But impressing potential customers is not the only benefit of social media. Social networks help raise awareness of your services, raise engagement, and create trust.
Market studies show that the average user spends about two hours on Facebook, before personally informing their friends about something they liked.
That is the power of social media.
Can you imagine what you’re missing out on if you don’t connect with your audience on social media? That’s where your potential clients spend most of their time.
INCREASE TRAFFIC WITH SOCIAL MEDIA PAID ADS
Launch ad campaigns on social networks to drive traffic to your site.
But first, offer some added value to your customers, such as a free guide or a special promotion.
For example, you can offer a 25% discount on your first visit to your dental office. Or a free e-book on the most effective ways to maintain a bright smile.
Then develop interesting, targeted ads. Low cost-per-clicks and ad impressions make social media advertising one of the most effective ways to advertise.
INCREASE THE NUMBER OF NEW PATIENT APPOINMENTS BY E-MAIL MARKETING
Email marketing is one of the most important aspects of digital marketing. It “invites” new patients, engages current ones, and encourages “former” patients to come back to your office.
For example, let’s say 100 people downloaded your e-book on how to maintain a bright smile.
Since these individuals have downloaded this e-book, they are probably interested in teeth whitening, which is a popular service you offer.
Therefore, you can create a series of newsletters that you will send to your target audience to encourage them to book an appointment.
If your dental office doesn’t use email marketing, you could be leaving money on the table.
USE YOUR BLOG TO SHARE USEFUL CONTENT
Last but not least on this list of digital marketing tricks is writing blog articles.
The blog serves one primary purpose for your dental practice, and that is to increase traffic and engagement on the site, but also to build trust in what you offer.
For example, you can educate your audience about the consequences of not maintaining dental hygiene, or what to do if they knock out a tooth. There are many, many more ideas. Best of all, this information gets indexed on search engines and when someone in your area is looking for that type of information, your blog will show up on the searches.
Anyone who searches the internet and reads content like this will probably need a dentist as well, and you will be the logical choice!
Those were the top marketing strategies for dentists.
We’re sure some of these digital marketing tricks and tips will help you increase traffic to your website. And finally, lead to more new patient appointments.
Contact us for more business strategies!