Ways to promote your dental practice are always related to dental marketing. If you improve your marketing strategy, your business will flourish. Good marketing attracts new and keeps existing patients. The most important goal when it comes to starting dental marketing is to show your patients how much you really care about them. After that, a number of other very important things follow. Below is a short list of the most important things for your dental marketing.
Reasons why you need dental marketing plan check HERE.
Take dental marketing and social media seriously
If you want to attract new patients or keep existing patients, you will do it much easier through social networks. Activity and presence on all popular social networks will improve your business and interest many people. When it comes to creating social networks, one of the first is definitely the Facebook platform. The next steps for sure are the idea of posting and the rhythm of posting. Your goal should be interesting and quality content that will include the services of your dental office as well as all the benefits and advantages that your dental office offers. The effort and money invested in advertising on social networks is never wasted with good ideas and creativity, and with a good marketing team.
Why is dental marketing important? Check HERE.
Video marketing is a great idea
As everyone already knows, videos are the most popular marketing tool. A video about dental services is an ideal way to present your office in the best light. While such videos should include promotional stuff, remember to focus on sharing useful, entertaining and educational stuff with your audience. The key to success when it comes to videos is also to post very short videos. Such videos should briefly contain the most interesting and essential things. For the reason that they need to keep the audience, they should not be too long because too long is boring. And one of the reasons why the video should be short is that everyone would have time to watch it without delay.
An attractive and functional website
A website is a major part of any digital marketing plan. In order to succeed in this part, you need to make your site very fun, accessible and easy to use. What is very important when it comes to functionality is that the page is functional for browsing on a mobile phone. Because more than 80% of people will want your site on a mobile phone.
Email as an important part of the marketing plan
Email marketing is another very cost-effective way to bring more patients to your practice. After you receive an e-mail from the patient, which you can request at the reception immediately after the basic information about the appointment, send a greeting, useful information and advice or one of the promotional e-mail messages. Be careful not to start sending spam that is boring and uninteresting. Send birthday or holiday cards to your patients to show that you’re celebrating with them. Show your clients how important they are to you via e-mail.
Sometimes people want to disconnect from the internet world or take a long break from it. Also, there are many who do not have time for the Internet except for the part that benefits them in business. This is where business cards come into play, which are an ideal reminder. If you choose a special and unique design, you will attract the attention of patients and they will be happy to return and share with others.
Discounts and free examinations in your dental office
All customers and patients love free offers and discounts. Therefore, this type of promotion can attract a large audience who will be interested in your content the moment they come for a free consultation or review. This is a great tactic, but what you need to be careful about is not offering the same as other dental practices. Be unique and be creative.