Digital marketing is a concept that has emerged recently. Today, it is a means by which customers are reached and through which the idea of selling is delivered to people.
This new way of doing business has become so popular because it offers many benefits for companies that want to do business successfully without spending a lot of money. It allows them to stay in touch with potential or current customers at a relatively low cost. It also provides people with a variety of information about the products and services they offer, and the ability to easily communicate with customers.
Digital marketing is not just any other form of marketing. It is a set of techniques and information that are best adapted to successful companies in today’s business environment.
Digital marketing is a solution to the problem of communicating with customers and ensures accessibility to everyone, anywhere in the world. It takes advantage of the possibilities offered by electronic devices for communication. And for commercial transactions. It is an approach that takes into account the characteristics of new technologies, which allow direct, two-way communication with potential or current consumers at a relatively low cost. It also uses digital platforms (such as social media), which provide companies with an easily accessible way to reach large numbers of people quickly and at a very low cost.
What are the 7 types of digital marketing?
Let’s talk about that too. We divide digital marketing into the following areas:
- Content Marketing,
- Website Design,
- Search Engine Optimization (SEO),
- Social Media Marketing,
- Email Marketing,
- Social Media Advertisements,
- Google Advertising/Search Engine Marketing.
Content Marketing
The Content Marketing Institute, an online resource for information on all things content marketing related, defines content marketing thusly:
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
Even though we wrote you a definition, you must still be wondering what content marketing really is? What makes up content marketing?
More important question than what content marketing is why is content marketing good for your business? There are 4 spheres in this part of marketing:
Awareness
The customer must be aware that he needs professional digital help in his sales and business. When he is aware of this, he moves on to the next step.
Research
When the customer is aware that there is a solution, they will conduct research to educate themselves.
Consideration
At this point, the customer begins to compare different products from different suppliers to make sure he is getting a high quality product at a fair price. Also, it can happen that it checks many other factors that marketing must convince them of.
Buy
In the end, the customer makes his decision and adjusts to the conditions presented to him.
Content marketing involves educating consumers about a product they may have never thought of before.
Website Design
Web design refers to the design of web pages that are displayed on the Internet. It refers to aspects of the user experience of website development, not software development.
Web design is the process of planning, arranging and conceptualizing content on the Internet. Web design also includes web applications, mobile applications and user interface design.
A web designer works on the look, layout and content of a website. Good web design is easy to use, aesthetically pleasing and suits the group of users and the brand of the website.
Search Engine Optimization (SEO)
Search engine optimization (SEO) refers to the strategy, techniques and tactics needed to get the content of your website at the top of Google and other sites. There are four common types of SEO that you may encounter in the industry. Each species requires different skills. The four common types of SEO are:
- SEO on the site
- Technical SEO
- SEO off the site
- Local SEO
Search engines like Google and Bing use bots to index pages on the web, moving from site to site, collecting information about those pages and indexing them.
SEO is a fundamental part of digital marketing because people conduct indescribably many searches each year, often with the intention of finding information about products and services. Higher visibility and higher rankings in search results than your competition can have a significant impact on your end result.
Social Media Marketing
One of the main goals of social media marketing (SMM) is to deliver products and services through social media and expand the reach of customers. Social media marketing provides companies with a way to engage with existing customers and reach new ones. Social media marketing has purpose-built data analysis tools that allow marketers to track success.
This type of marketing can be hard work and quite time consuming, but it plays an important role. When it comes to sales, raising awareness about the brand you are building, this type of marketing is a key element of success.
Email Marketing
Email marketing sends commercial emails to a list of contacts who have given their explicit permission to receive emails from you.
You can use email marketing to inform your friends, acquaintances and associates and the companies you work for, increase sales and build a community around your brand, such as a newsletter.
Email marketing often includes newsletters with company news or sales promotions and exclusive offers for subscribers. Marketing emails can also seek to share a general message on behalf of the company, if for example there is a natural disaster in which the company expresses regret or a major change in the company of which employees and associates must be informed. Offering individual customers special birthday offers for goods or services can also be one way.
Email marketing allows companies to inform their customers and tailor their marketing messages to their audience. Email marketing allows you to target specific groups of customers or even specific individuals.
Social Media Advertisements
Social media advertising is a form of digital advertising that serves paid ads to your target audience using social media platforms such as Facebook, Twitter, Instagram, LinkedIn and Pinterest. This is one of the offshoots of digital marketing where paid advertising campaigns run on social media platforms. All this in order to reach a certain group of customers. Marketing professionals and advertisers can promote their brands and drive sales through social channels that users often use.
Google Advertising/Search Engine Marketing
Search engine marketing or SEM is one of the most effective ways to grow your business, especially now that the competition is growing. Never before has it been more important to advertise online, and search engine marketing is the most effective way to promote your products and develop your company and business. These ads, often known as pay-per-click ads, come in a variety of formats. SEM, or search engine marketing, is the act of using paid strategies to increase search visibility.
